How To Make Money With Affiliate Marketing Online At Home How to Make money with affiliate marketing online at home How to Make money with affiliate marketing online at home How to Make money with affiliate marketing online at home
Are you having trouble selling your product or service? The problem is you are falling into the typical small business marketing trap of selling your service like a salesman. You are trying to sell a product, instead of selling your valuable services. The reason you do this is that you are trying to make money by selling, rather than making money by serving.
Serving is the best way to make money online. Let's explore why.
The most important thing about being a successful entrepreneur online is to know who your customers are. The reason this is so important is that there are many customers out there. This is a fact of life online. However, these customers could be anyone. And you may find that some of these customers are doing much better with other products or services. This is normal.
But, you need to understand what product or service your customers are looking for. There are four steps to answer this question.
1. Step One - Who are you trying to help? What problem or challenge are you trying to solve? This will help you determine what product or service will best serve this challenge or problem. Many companies try to serve everyone. This is very expensive, and often does not work. Most companies are serving a specific niche or niche. This will help you sell more products, services and customers.
2. Step Two - What problem or challenge does this solution help solve? This step will help you determine what this product or service should contain. This helps you to define the purpose of the product or service. Does it solve a specific problem? What problem is being solved by this product or service? Can it be applied to other problems, or situations? This helps you to determine the area of greatest demand for your product or service. For example, with a roofing company, your roofing could be applied to roof repairs, roof replacements, new roofs, solar roofing, shingles, shingles replacements, roof cleanup, roof replacement, siding, shingles, etc. This will help you determine the geographical distribution of your customers.
In the first example above, you will need to determine how to solve the problem that includes solar roofing.
Now let us look at each of the steps in detail.
Step One - Who are you trying to help?
In answering this question, you need to determine the niche or area that you are trying to service. You need to understand your customers' problem. It is not practical to try to service all people. If you fail to identify the problem or niche of customers, then you will most likely fail. You must know your target niche.
With a roofing company, you could be looking to service new roofs, homeowners that have roofing issues, homeowners that have peeled roofs, roofing contractors, roofing suppliers, solar roofers, roofing wholesalers, roofing installer firms, roofing retailers, roofing installer firms and solar roofers. This step is where the time you spend in this step will pay off with great results. It is necessary to know your target niche. In the example above, you could have your solar roofer trying to sell solar roofing to homeowners who have roofing issues.
Step Two - Who is your competition?
Your next step in the marketing plan is to determine how to beat your competition. If your product is not competitive then you will be wasting your time in this step. You need to know how to out sell your competition. In the example above, you could be looking to sell solar roofing to roofers who have peeled or damaged roofs. The other options are to compete with another solar roofer, another brand of roofing, or another form of energy generation. This step is where you have to be creative and clever. There is no real standard in the solar business. The first thing you need to do is come up with the biggest and best customer base.
Step Three - Who is your Target Audience?
Now you are ready to begin marketing. You will need to know the best ways to reach your target audience. We have already mentioned that the best way to start is to identify the problem and niche your customers have. We have mentioned the importance of knowing your target audience because in this step you will see what products will reach them. In the example above, if you understand the customers roofing issues then solar roofing will be the best product for you. Then you will need to figure out how to advertise this product to your target audience. There are many ways to do this. The best and easiest way is to purchase ad space in the most popular solar related publications. This is a good way to get a lot of exposure to the market and help generate immediate sales. Again, the more products you sell and the more ads you buy, the higher your initial sales will be.
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